Ascend Tech Committee invites you to a 1:1 Fireside Chat with Doug Laney, a best-selling author and recognized authority on data and analytics strategy.

In this session, Mr. Laney will share insights from his best-selling book, Infonomics, about how organizations can actually treat information as an actual enterprise asset. Attendees will learn and have an opportunity to discuss:

• How to monetize information assets in a wide variety of ways, including a number of real-world examples

• How to manage information as an actual asset by apply asset management principles and practices from other asset domains

• How to measure information’s potential and realized value to help budget for and prove data management benefits

• How classic microeconomic concepts can be applied to information for improved data architecture & management, and economic benefits

Log in to Ascend Café at bit.ly/SF2021APR